Coach and athlete reviewing training

Choosing a Coach

How to choose a performance coach

The title is unregulated, so almost every coach looks the same on a website. Here is what actually separates a coach who will get you results from one who will sell you a template with your name on it.

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Anyone can sell you a program

To choose a performance coach, verify four things: real credentials (a CSCS at minimum, ideally paired with a Doctor of Physical Therapy), objective testing you can actually see, a written system rather than a recycled template, and honest communication about what they can and cannot do. The rest is marketing.

"Strength coach" and "performance coach" are unregulated titles. A weekend course, a certificate mill, or a big following is enough to sell training to the public, which is why so much of what is out there is a recycled template. The website tells you almost nothing. These are the things that actually do.

What to actually look for

Credentials that mean something

A recognized strength credential like the CSCS is the floor. A clinical doctorate on top of it, a DPT, means the coach can read your body, your history, and your risk, not just write sets and reps.

Objective testing

If a coach cannot tell you how they will measure progress, they are guessing. Look for real testing, jump power, reactive strength, strength standards, not just a scale and a mirror.

Individualized programming

Your plan should be built for you, your sport, your history, your equipment. If it could be copied to the next client, it is a template, not coaching.

A real feedback loop

Great coaching adjusts. Video review of your lifts, weekly check-ins, and a direct line to the coach beat a PDF you never hear about again.

Walk away

Red flags

  • No credentials, or a certificate you cannot verify
  • The same program sold to everyone
  • Progress judged by feel, never tested
  • You buy a plan and never hear from them again
  • Bold claims, no way to check them
This is the standard

Green flags

  • A Doctor of Physical Therapy and CSCS, verifiable
  • A plan built for one athlete
  • Objective testing that sets the next target
  • Video feedback and a coach one message away
  • Honest about what they can and cannot do for you

Now you know what to look for. Here it is.

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By application only · Reviewed weekly

Questions, answered

What credentials should a performance coach have?

At minimum a recognized strength and conditioning credential such as the CSCS. The strongest coaches pair that with a clinical doctorate, a Doctor of Physical Therapy, so they can build performance and understand your body and your injury history at the same time.

Is a CSCS enough on its own?

A CSCS is a real, respected credential and a solid floor. Pairing it with a Doctor of Physical Therapy adds the clinical half, which matters most if you have an injury history or want training that keeps you durable.

How do I know if a coach's programming is actually individualized?

Ask how they assess you before writing anything, and how the plan changes week to week. If there is no assessment and no adjustment, it is a template.

Should a performance coach test me?

Yes. Objective testing, jump power, reactive strength, strength standards, is how progress is proven instead of promised. A coach who never measures is guessing.

Is an online performance coach as good as a local one?

For programming, testing, and feedback, a better online coach beats a nearby average one. See our full breakdown of online versus in-person coaching.

PT, DPTDoctor of Physical Therapy
CSCSCertified Strength & Conditioning Specialist
TestedObjective testing every block
By applicationPrivate roster, reviewed weekly

Coaching that meets the standard.

If you want a coach who is a Doctor of Physical Therapy and CSCS, tests your progress, and builds a plan for one athlete, apply for the roster. No payment to apply, reviewed weekly.

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